The Great Warming Opens Nationwide
Climate change film narrated by Keanu Reeves and Alanis Morissette
opens. Podcast released featuring an interview of the film's producer and
creator. Moviegoers eligible for a free home energy review.
The podcast addresses a myriad of topics, including the making of the film, its unprecedented ability to unite seemingly disparate organizations, such as evangelical groups and democrats, what it was like working with Keanu Reeves and Alanis Morissette, and how the average citizen can take their first step in going green and helping to curb global warming, among others.
The Great Warming was intended to be an agent of constructive change and not simply preach to the choir or become mired in politics, which is why we felt it was so important to form a pact with Stonehaven and demonstrate that real world solutions are available today, said Troy Helming, CEO of Krystal Planet.
Krystal Planet eliminated the film's
carbon footprint with FutureWind green certificates and hosted The
Great Warmings Midwest premiere in Kansas.
A typical household can enjoy annual energy savings of $2,000 or more for many years by purchasing a few of the recommended products. More importantly, this can lower the carbon footprint of the household by up to 40%.
The sale of FutureWind certificates offsets the damage from carbon-burning electric generators by financing the upgrade of our electric grid with the construction of wind and solar powered schools, thereby removing the environmental impact of producing the film.
We are very hopeful that The Great Warming will encourage other Hollywood entities to make their films and TV shows carbon neutral or, stated another way, produced with zero carbon footprint, added Troy Helming.
The environmental impact of Krystal Planet's sales of FutureWind to date, before The Great Warming goes to theaters, is as follows:
At more than 32 movie theaters nationwide, Krystal Planet representatives will be on hand to distribute literature provided by the Sierra Club and other partners of the film. Additionally, green street teams will conduct sniping campaigns, plastering flyers and posters (all printed on 100% recyclable paper) at local health food stores, coffee shops, libraries, schools, and community centers to drive people to the theater and offer the free Home Energy Review.
The Great Warming is made possible by Swiss Re, the worlds largest reinsurer, while makers of environmentally and ecologically friendly products such as Krystal Planet, Ecover and The Body Shop are lending products and manpower to the promotional and marketing mix of the film to create consumer awareness and help drive ticket sales.
SOURCE: Press Release from Krystal Planet, Nov. 4, 2006.