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Alternative Media fails 'free energy' promotion when it should take an
activist, leadership role
Given the potential of 'free energy' to: 1) provide affordable back-up power in the case of a short- or long-term grid failure, 2)
provide clean, cheap, distributed energy, 3) create zillions of jobs to
reinvigorate the world's economy, 4) instill hope in depressed times; the
alternative media should be playing more of an instigating, leadership roll; not
ignoring the topic.
Pure Energy Systems News
Inforwars has not yet mentioned the
While the alternative media has been providing a great source of independent
coverage of key events in our day, helping to expose conspiracies and informing
people about wonderful alternative solutions that the mainstream media ignores;
there is one are where the alternative media has been severely lacking. They
have been nearly ignoring the free
energy technologies presently in process of emerging into the marketplace.
By "free energy", I mean energy technologies that tap into natural
sources that are ubiquitous and free for the taking. Solar, wind, geothermal are
free for the taking. Some of the more exotic free energy modalities don't have
as much science or engineering behind them yet, but hold out promise of being
even more substantial when it comes to 24/7/365 availability, renewable,
affordable, portable, safe, easy to implement.
Shame: Lamestream News is Surpassing Alternative News
Ironically, the mainstream press has been giving Andrea Rossi's E-Cat
cold fusion reactor technology more coverage than the alternative media has, and
the mainstream coverage has been somewhat sparse itself.
We're talking about a technology that can provide clean power without nuclear
radiation feedstock or waste of any kind. The "fuel" is cheap, clean
and ubiquitous nickel and hydrogen, which is hardly consumed in the safe nuclear
reaction that takes place at temperatures as low as 450 degrees Celsius, hence
the term 'cold' fusion, compared to "hot fusion", which seeks to mimic
what takes place on the sun (and which has been very expensive).
28, 2011, the first commercial plant was demonstrated producing an average
of 479 kW of heat for 5.5 hours in self-looped mode and sold to the first
customer. That's as much power as half a small locomotive. This should have been
discussed on every forum and every news source, mainstream or alternative. The 1
MW unit is presently available for sale to qualified customers for $2,000/kW.
That price is expected to go down to $100/kW once mass produced -- 10x cheaper
than coal or natural gas power.
And Andrea Rossi's technology is but one of several like it that are presently
very close to marketplace emergence, including Piantelli, Ahern, Swartz,
While the mainstream coverage has been cautiously optimistic, being sure to note
the skepticism that exists; the alternative media has been nearly
I know, because I receive Google updates from any mention worldwide of
<Andrea Rossi E-Cat> as they occur, whether in blogs or news or websites.
I've created an index page of mainstream
news coverage of the E-Cat. The list includes Wired, Popular Science,
Discovery, CBS, Fox, Washington Times, PhysOrg, Slashdot, Yahoo News, Daily
Mail, MSNBC, LiveScience, Forbes, EE Times, Gizmodo, Renewable Energy World,
Times of India, Zerohedge, TEDx. See the most recent EV
World article as a sample.
I also have a page indexing much of the other coverage
of the E-Cat. (For the latest developments, see http://ECatNews.com)
In contrast to the mainstream coverage, here's a sampling of what we have from
the alternative media:
- Coast to Coast AM - one brief link on the news page on one day; but
nothing in their show about the recent development. They did do an interview
with Rossi and myself on March
- Infowars - NOTHING YET
- Trends Journal - nothing recent, but Gerald Celente did list the E-Cat as one to
watch in his 2011 forecast.
- Rense.com - nothing recent; has listed some links
- DrudgeReport - NOTHING YET
- NaturalNews - one article
(5/19/2011); nothing recent
- David Icke - NOTHING YET
- Ron Paul - NOTHING YET
This isn't the first time I've seen this kind of slighting of free energy
breakthroughs in the alternative media. I would say that this is more the rule
than the exception since I've been reporting on free energy news over the past
Alternative Media is All Over UFO Stuff
When it comes to topics like UFO cover-up, the alternative media typically
gives it more than ample coverage.
For example, the story I published a few days ago: POTUS Briefing: Eyes Only -- UFO Documentary Coming
was copied all over the web. The day before I published it, there were four
results on Google for <"potus briefing" "eyes only">.
As of Nov. 24, there are now 3,300 results. (p.s. Gordon Novel asked John
Hutchison to take down the pdf document referred to in that story).
I'm not saying there is anything wrong with that.
What I'm trying to point out is that the alternative media seems to have a blind
spot when it comes to free energy technologies.
Over-reacting to the Politicization of Environmentalism
When I scratch my puzzler as to why the alternative media tends to ignore
free energy developments, one reason that comes to mind is that free energy is
lumped together with renewable energy, which is lumped together with
environmentalism, which tends to be perceived as a leftist plank; and a lot of
the alternative media tends to be more on the conservative end of the political
spectrum. I agree that a lot of the "global warming" and "climate
change" talk tends to be politicized, not based in science but based on a
political agenda to use the climate scare as a reason to impose carbon taxes and
other tyrannical, New World Order oriented measures. So as an act of rebellion
to that agenda, many of the alternative media tend to go to the other extreme
and say that man has nothing to do with the climate, and has no obligation to do
what we can to minimize our footprint. I also disagree with that extreme. Both
extremes and responses are flawed.
The Logic, Rationale, and Onus of Free Energy Support
Putting the political considerations aside, there are many reasons to
support the emergence of free energy technologies, no matter what your political
- Distributed energy (which free energy technologies tend to be), reduces
our reliance on the central grid, making us less vulnerable to grid
disruptions and manipulations.
- It's truly "power to the people" in a very literal sense of the
word. An empowered, free people are not easy to enslave. Supporting free
energy is an act of revolution against the powers that be. Imagine the peace
of mind that would come from having a device in your garage that provides
endless power and heat for the home.
- The emergence of free energy technologies can provide zillions of jobs,
creating a productive capacity to reverse economic meltdown.
- The awareness of these emerging technologies can help instill hope, which
can greatly reduce the downward/depression tendencies. Just knowing that
hope is around the corner, or even available now to the entrepreneurially
minded, can hold bad times at bay. The world needs the hope that these technologies can provide -- better days ahead.
- Clean energy is a more responsible way to live on the planet. Minimizing our footprint make sense from an ecological/sustainable point
- The advantages of free energy is something that both the left and the
right can agree upon. It's only the tyrants that the top that don't want to
see it emerge.
What is there not to like about these potential contributions? They should be front and
center in our "what can be done?" dialogue.
There are certainly many other more trivial subjects that are presently
getting attention that should not get more attention than free energy.
Other Reasons for Skipping Out on FE Coverage
With all these strong reasons for alternative media to support free energy, you
would wonder why they would avoid it like they do.
In addition to the politicization of environmentalism, I can think of some other
reasons the alternative media might shy away from the topic of free energy. But
for each of these reasons, there is a counter-argument that makes one wonder
about the relative silence.
- Many of the technologies that appear promising end up being bogus, and
sometimes even fraudulent; thus jading people.
- "The boy who cried wolf" syndrome. How many times have we
thought such and such a free energy technology was nearly here, but it never
did arrive? So when some great technologies come along, they might get
mistaken as just another false alarm.
- Often, these emerging technologies don't yet have strong academic backing.
We see rough prototypes, rough business teams, and might tend to think its
bogus just because it looks like so many others that have come along with
similar attributes. "How many frogs do I have to kiss before I find the
prince?" wonders the princess.
- Many of the characters in the free energy scene are very eccentric -- not
just the inventors, but the people who hand around them and who report on
them. So their personalities and some of the sagas that unfold as a result
can sometimes be a turnoff.
- With the stories of suppression of free energy technologies, there could
be some fear that one might jeopardize themselves by lending comfort to the
enemy of the tyrants.
- The topic of how the free energy devices work (or not) gets into an
academic question that could be mentally intimidating. When you report on
areas that are not your expertise, you are likely to catch some grief for
errors that are likely to appear in your report.
- Free Energy promotion hasn't been a major theme in alternative media,
other than very brief mentions of the field in general without giving
specifics, so there is perhaps a "follow the crowd" negative peer
pressure to only go that far.
As for the "boy who cried wolf," the same things holds true
when it comes to UFOs. How many times have we been told that disclosure was
finally going to come through ___fill_in_the_blank___,
yet it didn't. That doesn't deter people from still holding out for eventual
As for the weeding through bogus technologies to find the real one, I would
argue that the same principle holds true in other disciplines. How many health
remedies have you encountered in the alternative arena? Some of them are great,
some of them are mediocre, and some of them are snake oil. You don't give up on
the quest just because of the less favorable encounters.
As for eccentricity, alternative media certainly sees eccentric personalities in
most arenas, including in their own organizations. That shouldn't be a
deterrent. As I've said, "A person's eccentricity is directly proportional
to how far outside the box they are." The more outside the box someone is,
the fewer social skills they learn, making it harder for them to get along with
As for the suppression factor, it seems to me that most people in alternative
media are already on the black list of the powers that be -- they stepped across
the line a long time ago in one area or another, and they are not afraid of
being numbered among the enemies of the world police state. I doubt that this is
a serious reason why there is such a dearth of coverage of free energy among the
And as for the expertise aspect, don't you think this topic is worth while to
have someone in your staff assigned to becoming your specialist?
Credibility / Believability
I think of all these down-sides to the field of free energy, the biggest
deterrent is probably credibility or a lack thereof. So many of the past free
energy claims have ended up being bogus and sometimes even fraudulent. Most of
the time it is just exuberant inventors thinking they've solved the world's
energy problem, when in fact they are just measuring things wrong, and they
don't have anything -- certainly not as great as what they had thought and put
Credibility is an important attribute in journalism, including blogs and other
alternative media. Who wants to take a hit to their reputation as a credible
source by covering some hyped up claim only to end up finding out that it wasn't
what was purported?
What is sad, though, is when the mainstream press gives more coverage than the
alternative media because the alternative media is being too timid; whereas they
are supposed to be more courageous.
I'm not saying you should throw caution to the wind and be reckless (some accuse
me of this); but you could at least say something like "we don't know for
sure that this technology works as claimed, but wouldn't it be great if it did;
and certainly some day something like this is going to come along; and we should
be there, ready to help support it."
Where There is Smoke There is Fire
In the midst of all this noise is a signal of genuine solutions that do have the
potential to make a huge difference in the world.
Would there be thousands of researchers and garage tinkerers trying hydroxy
generators to improve their mileage or even replace fuel, if there wasn't
something to this? If it was a dud, it would have fizzled long ago. While there
might not be a clear front-runner, there are a number of fairly strong players
who are getting some amazing results.
I think of an analogy of a fire that has died down, putting out smoke, but a lot
of kindling and wood has been added, and has been sitting there for about
20 minutes getting good and hot. All it needs is a little breeze and
"whoosh", suddenly you have a fireball of ignition. The conditions for
fire are accumulating, building and suddenly satisfied; hence the flare-up.
The world of electromagnetic
overunity (in the spirit of Telsa) is similar. There are a lot of
researchers and garage tinkerers who are getting interesting results, while
learning the parameters and the science. Once someone gets all the ingredients
optimized and achieves amazing results; that knowledge will fan through the
community igniting success all over the place.
You have to pick your battles
When it comes to things that are outside the box, you have to pick your battles.
People tend to only be able to handle so much strangeness (and truth is stranger
than fiction). If you hit them with too much, they get weirded out and reject
the entire package, even though everything in the package is verifiably true.
When I vary from "free energy news" and cover something about
"9/11 was an inside job" or "GMO conspiracy", I invariably
get negative emails urging me to "just stick to free energy." Yet I
still regularly include news bullets from the wider battle against tyranny. My
objective is to widen people's awareness of the scope of the conspiracy -- to
use the pulpit I've developed to expand people's views. See this index of our
coverage of items
from Infowars, for example.
I'm not running a popularity contest. If that were important to me, then I
wouldn't be doing this line of work. That is the arena of mainstream media. They
go for the entertainment value, rather than for substance; and they serve as
lapdogs for the establishment, playing their role in the propaganda machine.
Rarely is truth popular. When you deal in truth, you're going to have a smaller
audience than if you go along with the corporate whores.
Gratefully, as more and more people are awakening to the conspiracy due to how
blatant they are getting, the general audience for these kinds of things is
The Ridicule Weapon
One of the most effective tools of the powers that be is to use ridicule as a
weapon against ideas they don't want to gain popularity. So they will use labels
like "crackpot," "junk science," "conspiracy
theorist," "tin foil hat," to describe those ideas, even though
there have been plenty of replications to support the underlying science.
For example, when talking about cold fusion, the establishment line is that
"no one has been able to replicate the work of Pons and Fleishmann."
This is totally a political statement that has no basis in fact. The truth is
that there have been thousands of replications of the cold fusion phenomenon --
around 17,000 according to Jed Rothwell, founder of http://lenr-canr.org.
(See his tally of hundreds
of published scientific papers.)
How the establishment could be so wrong and yet people still buy into their lies
is astonishing -- and it is sure to backfire when people finally realize that
they have been lied to to this extent. It won't endear them to the establishment
This can provide a strong impetus for them to continue the abandonment of
establishment media in favor of alternative media -- if they see that
alternative media is providing good information about these things.
However, presently, if they look to many of the alternative media outlets, all
they will see is cowardly silence on these issues. In other words, on the free
energy front, the ridicule weapon has worked very well. Few dare speak in favor
of these topics that the mainstream has excoriated as "junk
Bear in mind that the field of free energy is still a rough and tumble arena,
but that doesn't mean it's junk. See my article: The
Wild Wild West of Free Energy Innovation, where I suggest that rather
than seeing this as a point of shame that we should consider it an honor to be
among the pioneers.
Alternative Media Should Take an Activist Role in Free Energy Promotion
What is needed is for the alternative media to take the same leadership role and
show the same courage in the free energy sector that is exhibited in other
alternative topics they cover.
Supporting the emergence of free energy technologies should be a major call to
action as people ask "what can be done?" The points of action to be
- Spread the word about the hope that comes from learning about how close
these technologies are to emerging.
- Get involved in research and development.
- Help to diplomatically disprove bad ideas and expose frauds
to remove these distractions from the field.
- Help provide the scientific vetting to prove the validity of the
- Help us feature the very best technologies in our Top
5 Exotic Free Energy Technologies listing as a common and trusted
rallying point for action. (Found at the home page of http://PESWiki.com
which is the redirect location of the easy-to-remember domain name: FreeEnergyNews.com
- Help with the engineering to prepare production prototypes for
- Help with the business aspects required as these technologies come
to market: helping the inventor to establish strong company structures and
personnel, good intellectual property strategies, resilient distribution and
- Help secure funding for the most promising technologies -- keeping an eye
out for those technologies that are very deserving but which haven't yet
gotten the recognition or support they deserve.
- Become an early adopter of these emerging breakthroughs, being
among the beta testers and first customers.
The Free Energy Revolution
I am convinced that free energy will be the next technology
revolution; so it has been frustrating to me to see how little attention the topic receives
in alternative media; given the role it could play in support of the values
being promulgated in alternative media: independence, personal empowerment,
freedom, disempowerment of the powers that be.
One of the most frustrating things for me as I listen to TheAlexJonesChannel
on YouTube (my favorite news/commentary source) is when Alex gives his listeners
nothing by way of solutions to the problems of the powers that be, other than to
"wake up" people to what's going on. Just think if he could steer his
listeners toward involvement in helping free energy technologies emerge. It's
not just an information war. There are tangible, peaceful steps that can be
taken to strengthen freedom and remove power from the corrupt military
Prior to my involvement nearly a decade ago in launching what is now
FreeEnergyNews and the Pure Energy Systems Network, I was involved along the
lines that Alex Jones is now -- waking people up to the conspiracy to overthrow
freedom worldwide and establish a global police state. My message was very much
one of hunkering down for the pending inevitable collapse, so that the
"remnant" could emerge victoriously on the other side.
I have to say that being involved in free energy promotion has been much more
satisfying to me, because it is solution oriented, rather than problem
We certainly need to know the problems, as knowing the problem is a primary step
toward a solution.
Free Energy isn't a panacea, but it is a major piece of the puzzle toward:
- diminishing the severity of our collapse,
- enabling our survival during the collapse,
- empowering our victorious emergence on the other side.
There must also be concurrent changes of heart by society, recognizing our dysfunctional
systems and embracing more enlightened systems instead. And alternative media
has been quite good to articulate many of these issues. I'm just saying that
they have been falling short when it comes to their coverage of free energy
technology emergence; and it's long overdue for them to step up and play a
leadership role there as well.
What I would like to urge you all to do is to have a virtual sit-in of the
various alternative media outlets, letting them know that you expect them to
play a leadership role, and not to keep ignoring this crucial topic that is
beginning to really take off. Keep on them until they get with it.
Have them read this article in full, and if they don't agree, ask that they give
their reasons why not. Tell them that you will not back off in emailing,
commenting, phoning, etc., until they do.
The Free Energy Revolution is a cause they should firmly support and help it be
all it can be. This is no time to ignore this exploding field whose time has
come and whose destiny is to help free mankind physically from the oppressive
powers that be.
Guest / Expert Line-up
Here is a brief sampling of experts in the field of free energy who are good
at articulating the various technologies emerging and what needs to be done to
help this process.
In alphabetical sequence:
- Sterling Allan, founder of PES Network, Inc.
and the New Energy Congress
- Nick Begich
- Jerry Decker of KeelyNet
- Steve Elswick, who organizes the annual TeslaTech conference
- Foster Gamble, producer of the new documentary: Thrive
Garbon, President of the New Energy Movement
- Steven Greer,
famous for his work in the Disclosure Project, has also been assisting free
Haramein, who you've had on before
Lindemann, a favorite free energy speaker
Loder, Greer's right-hand man
Manning, author of Breakthrough Power
- Adam Trombly (inventor featured in Thrive)
Valone, organizes the bi-annual Conference on Future Energy
# # #
This story is also published at BeforeItsNews.
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