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You are here:
PureEnergySystems.com > News > January 1, 2009

Denby Energy making energy auditing easy

After seeing how easy it is to do energy audits that can help businesses save a lot of money on energy, attorney, Michael Denby set up an online training program to instruct others how to embark on this as a career.


Download Interview Audio File (10 Mb; mp3; 45 min)
On Dec. 30, 2008, Michael Denby joined me on the Free Energy Now radio show to talk about his energy audit online training program.


Michael Denby at the North Rim of the Grand Canyon, prior to a 12-hour, 23-mile "Bataan Death March" this past summer.

by Sterling D. Allan
Pure Energy Systems News
Copyright © 2009

For Michael Denby, being an attorney and doing a few limited things regarding the environment and energy wasn't enough.  He wanted to get more involved.

He began doing research into energy auditing, and it began to occur to him that this is something he could do, even though he doesn't have any engineering or other professional training in this field.

There were so many simple things that a business could do to make small changes toward efficiency that would make a large difference in their energy usage.  In many cases, the changes not only save money but increase retail environment quality.  sEnergy Solutions, for example, has fluorescent lighting products that use half the amount of energy while putting out twice as many lumens in light, and the cost per fixture is comparable to regular bulbs.

It's a daunting task for each company individually to learn what they need to know, source the best solutions, secure wholesale vendor relations to implement these energy saving measures.  That's why an energy audit professional can be of great assistance to a business.

Denby's first shot at doing an energy audit was with an auto part store.  He was amazed at how easy it was and how much a difference it made.  His next audit try was with a multi-unit business complex.  Again, he was pleased with how great a change he was able to bring about there.

Denby's approach is quite simple.  He approaches the business and offers to do a free audit.  All he wants is a share from the energy savings the business will realize once they implement his recommendations.  Instead of paying that saved portion to the power company, the company pays some of it to him and keeps the rests in reduced expenses.

"It's the 80:20 Rule: Eighty percent of your improvements can come from twenty percent effort on the most basic, easy-to-implement things."  It's that remaining 20% that requires the more sophisticated knowledge and equipment.  Denby's approach has been to focus on that first 80% that is relatively easy, and not bother with the last 20%, which requires 80% of the effort.

After doing his first two audits, and realizing how simple this was, he came on the idea of building an online training program to teach others how to do this.

He estimates that a person could earn between $70,000 and $180,000 in their first year of doing this, working full time.

Half of the training pertains to the knowledge and resources needed to do the audits.  The other half of the training pertains to incorporating a business, and tips on how to run the business.  That's where his expertise as an attorney comes in handy.

In all, the program costs $499 USD and is comprised of a zip file containing over 20 separate documents including 7 training modules, 2 contract templates, 5 audit templates and materials, 6 spreadsheets, and additional materials.  In the spirit of full disclosure, I need to mention that we at PES Network have established an affiliate relationship with Denby so that we get a commission from referrals made to his training program.

While that may seem like a lot of money, look at it this way.  If you were going to hire someone to do the preliminary research needed to go into this business, how much would you spend to glean the information needed to 1) do the auditing, 2) start up your business?  It would be a lot more than $500.  At least ten times that, if not more.

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See also

Page composed by Sterling D. Allan Dec. 15, 2008
Last updated January 17, 2009



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